Insights
A growing link: Website creation and small business success across the U.S.
The core American idea of transforming yourself into a business owner and holding the power of your professional destiny in your hands is currently closely linked to digital asset…
AI is here to work for you. What are you creating?
Is there an idea that has been stored in the back of your mind for ages? Our imagination is a powerful tool that has been unlocking opportunities for entire societies across epoch…
Discover the top US cities for freelancers and digital nomads
Freelancing is booming, and cities across the U.S. are stepping up to meet the needs of independent workers. The pursuit of traditional remote jobs is slowing down, and more peopl…
Overcoming the fear of starting a business: What’s stopping Americans from starting a business in 2025?
Every new year brings a wave of motivation – a fresh start filled with possibilities. For many Americans, the “new year, new me” mindset includes aspirations of starting a small b…
The internet’s billion-dollar real estate: How domain names are shaping the digital economy
The domain name market has become a cornerstone of the digital economy. What began as a tool for navigating the web has evolved into a billion-dollar industry. [toc] Global …
AI myths busted: What Americans believe vs what’s true
With so many talks and debates around artificial intelligence, it has become increasingly hard to separate fact and fiction. Is AI really a ground-breaking technology or a threat …
Invisible CO2: Websites have a silent carbon impact we’re not talking about
Sustainability has become a hot topic across various industries as people seek greener solutions in every area. From food and fashion to construction, businesses are rethinking th…
The side hustle shuffle: Mapping the USA’s most popular gigs
Although the term “side hustle” has been around since the 1950s, Google Trends shows that side hustles have really grown in popularity in the US since 2016. They especially boomed…
Black Friday statistics 2024: Key consumer insights and shopping trends for the upcoming holiday season
Black Friday has long been a cornerstone of the global shopping calendar. In 2023, Black Friday sales in the U.S. totaled $9.8 billion. This year, projections indicate sales will …